With Christmas on the way, the government has embarked on a B2C marketing campaign with American online marketplace Newegg, which will promote British tech products to US consumers.
The campaign from the Department for International Trade is a first of its kind, with the B2C initiative to help UK tech companies with exporting plans.
Launched 16 years ago, Newegg is a tech-centric US ecommerce site that boasts 32m registered users worldwide. As of Friday 1 December, the Department for International Trade will run a pilot programme with Newegg to reach US customers in a bid to make them aware of products from UK tech firms.
The move is part of the Department for International Trade E-Exporting Programme, which is designed to help UK businesses access overseas markets via the web through online campaigns.
The programme offers support with an overseas selling tool, something that enables connectivity and sale of items through the likes of Newegg, Amazon, eBay and Tmall. It also comes with built-in discount options and marketing packages to make things easier for companies involve.
“Online marketplaces are making it much easier for small businesses to sell their goods and services to customers overseas,” said minister for Trade and Export Promotion, Baroness Rona Fairhead.
“At the Department for International Trade, we are committed to supporting businesses by opening doors for exciting British tech innovators to sell their products on new platforms. This partnership with Newegg and other e-retailers forms an important part of our E-Exporting programme. I’d encourage small businesses to take a look.”
Blue Maestro is among the 20 plus companies that have tied up with the Department for International Trade and Newegg collaboration. The 2013-launched business offers digital health support with Bluetooth sensors for items such as baby monitors, and hopes it will be able to break into the US through the scheme, having tackled other overseas markets.
Kristin Hancock, co-founder, Blue Maestro, said: “Newegg is a platform which has been really easy to be involved with and we’re excited at the prospect of expanding into the US market.
“The support from DIT has made the process easy and we’re already seeing more traction as a result of the advertising.”
Elsewhere, London drone business Extreme Fliers is also hoping to crack the US. The business’ latest Micro Drone 3.0 product raised $3.5m on Indiegogo, so it will be banking on achieving a high level of interest with American consumers.
Vernon Kerswell, CEO, Extreme Fliers, added: “Out of our small design studio in South London, we have built one of the UK’s leading drone technology companies. By combining the best high tech engineering with global supply chains, we are able to develop products and scale very fast.
“With DIT’s E-Exporting programme our products can quickly reach exciting new markets and customers around the world.”